2017-18 Catalog

Search Results

MKT 327 Retail Marketing 3 Credits

This course provides an overview of the retailing industry. Primary focus will be on the customer-facing activities of retailers, such as assortment planning, private-label development and the management of in-store operations, and the back-door activities that support customer interaction. In addition, current issues facing retailers, such as customer relationship management, industry consolidation and supplier relations, will be examined.
Prerequisites: MKT 111

Computer Science and Engineering

http://catalog.lehigh.edu/coursesprogramsandcurricula/engineeringandappliedscience/computerscienceandengineering/

...of Large Datasets 3 MKT 325 Consumer Insights...and Applications 3 CSE 327 Artificial Intelligence Theory...