2017-18 Catalog

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MKT 326 Marketing Analytics in a Digital Space 3 Credits

This course provides a quantitative approach to understanding and harnessing marketing data (e.g., online advertising, social media) to meet marketing objectives. Students will learn how to design, run, evaluate and improve online marketing efforts to meet specific business objective like customer acquisition, increased brand awareness, etc. This course will cover basic marketing and statistical concepts, provide an introduction to different online marketing tools (e.g., inbound marketing, SEO/SEM and social media analytics), and techniques pertaining to visual representation of marketing data.
Prerequisites: MKT 111
Attribute/Distribution: ND

Computer Science and Engineering

http://catalog.lehigh.edu/coursesprogramsandcurricula/engineeringandappliedscience/computerscienceandengineering/

...Large Datasets 3 MKT 325 Consumer Insights through Data Analysis 3 MKT 326 Marketing Analytics...