2017-18 Catalog

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MBA 404 Managing Products and Services 4 Credits

An MBA core course focusing on the management of products and services within a firm's value chain. The course addresses exceeding customer expectations, establishing total quality as the core foundation, developing a strong customer focus, creating value through supply chain management, developing new products for competitive advantage, matching aggregate supply with customer demand, and designing market channels and influencing customers.
Prerequisites: MBA 401
Can be taken Concurrently: MBA 401