2017-18 Catalog

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DES 253 Graphic Design: Brand Experience 4 Credits

Students examine the basic principles of corporate identity and develop a clear understanding of the process of creating brands. Projects will offer a framework for looking at business strategy as it relates to the creative process of design. Emphasis will be placed on creating visual elements that support a brand and the steps a designer takes to create a consistent brand. In addition, students will develop self-promotion materials and identity systems. May be repeated for credit once under different instructor.
Repeat Status: Course may be repeated.
Prerequisites: DES 053
Attribute/Distribution: HU