2017-18 Catalog

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BUS 127 Developing, Producing, and Marketing Products and Services II 3 Credits

This course extends the marketing management principles initiated in BUS 126 with the development of critical functions needed to implement service strategies for a competitive advantage across various industries. Emphasis is on the measurement and management of service quality, service recovery, linking customer measurements to performance measurements, service blueprinting, and customer co-creation. Additional emphasis on business writing skills and problem solving. Experiential learning through the development of a company service plan.
Prerequisites: BUS 126

College of Business and Economics


...complete BUS 126 before taking BUS 127 , BUS 127 before taking BUS 225 , and BUS...

Industrial and Systems Engineering


...satisfy the ACCT 108 requirement by completing BUS 127. Technical Minor. Technical minors such as...