2017-18 Catalog

Search Results

BUS 126 Developing, Producing, and Marketing Products and Services I 3 Credits

Introduction to the key elements in the marketing framework of a corporation. Focus on defining marketing, analyzing the market and competitors, developing effective marketing strategies, segmenting the market, creating customer value, satisfaction and loyalty, analyzing consumer and business markets, creating brand equity, and managing an effective marketing program to deliver the right products and services to the right audience at the right place at the right price and the right time. Experiential learning through the development of a marketing plan.
Prerequisites: BUS 125
Can be taken Concurrently: BUS 125

College of Business and Economics

http://catalog.lehigh.edu/coursesprogramsandcurricula/businessandeconomics/

...complete BUS 126 before taking BUS 127 , BUS 127 before taking BUS 225 , and BUS...